Different stories may call for different forms! Or you may want to use the same content in multiple formats for different platforms. I’m here to be adaptable to the needs of your story. I’ve included industry examples for each video type described below.
I’ve listed some examples of content types but it’s not exhaustive. If you have another idea, please reach out to me to discuss it further!
Case History/Success Videos
Environmental and geotechnical case studies and project success videos are a great way to highlight a specific project and the challenges you helped to solve. You can also dig into challenges encountered and innovative solutions you brought to the table to solve them. You can either get really deep (no pun intended) into the details or stick to just the key facts. It’s all up to you and any other project stakeholders.
It can also be a great way to highlight specialized practitioners from your company that were key members of the project team or promote collaborations between companies or departments.
These types of geotechnical engineering videos can help to market your firm and your people, recruit interested new staff members, educate the industry, highlight collaborations amongst companies and drive innovation.
Industry/Application/Service Offering
These videos would be more general in nature than a project case study and are typically used to market your firm and your staff to prospective clients or help recruit new staff.
People’s attention spans are significantly shorter than they used to be and your PDF/paper company overview may not be of interest. A one to two minute, engaging video, however, will be sure to keep their interest.
Product Release Video
If your company supplies a product (whether a physical product or something digital like software), a product release video can help you take the news to the market.
These videos can vary in length from a 30 second teaser, perhaps pre-launch, to a short 1-2 minute overview, to perhaps a longer video with more details for those that want to dive in. You may want to use a combo of all 3 as you work towards release.
How to Videos
Let’s face it, paper manuals are going out of style. Most products these days come with a QR code to a PDF on a website that most people never visit. What about if you offered your users a series of videos showing them exactly how to use the product? We all go to Youtube these days when we need to learn how to do something quickly!
How to videos are more instructive than words and screenshots can ever be and are the way of the future.
FAQ segments
Do you find yourself answering the same question over and over to clients, community members, end users or other stakeholders? Well, maybe it’s time to answer that question in a short video and keep the sharable URL handy to answer it the next time someone asks it. And if you post it strategically online, they may even find the video before they ask you the question!
Social media trend videos
We’ve all seen the latest TikTok trends and you may or may not be a fan of them. And certainly, most trends won’t be a great fit for your company’s brand. But on occasion, you may see one that fits like a glove and you want to get in on the craze. Perhaps you see a great fit for environmental storytelling!
An example of this is the “I’m a beadedstream, of course I…” video in my portfolio. This trend was done for all types of content but the US Army Corp of Engineers also released their own brilliant version.
As you can see, these videos can take all sorts of shapes and formats! If you have a vision of what you’d like to see, bring those ideas to the table so I can incorporate them.
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